TRUCE Play and Toy Guide

The “TRUCE Play and Toy Guide” helps parents and teachers promote screen-free creative play. It describes the threat to creative, imaginative play posed by excessive screen media use, which often leads to imitation in play and undermines the positive effects of creative play on development and learning. Parents can use the “TRUCE Play and Toy Guide” to inform their toy choices and toy buying habits and to help model positive creative play. Toys and trends to avoid are listed and explained.

TRUCE (Teachers Resisting Unhealthy Children's Entertainment) creates resources for and provides information to parents and educators about the harmful effects of commercialism, media and marketing on children’s play, learning and behavior and recommends ways to counteract these effects.