Resource Format: Video
Josh Golin and Dr. Susan Linn

Commercialism is the Missing Link: How corporate marketing makes screen time more harmful to children

0-2
2-5
6-9
10-12
13+
Commercialism
English
Created: 03/2019
Uploaded: 03/29/2019

One of the most troubling problems associated with children's screen time is that most media aimed at kids are rife with overt and covert advertising. CCFC founder Dr. Susan Linn and Executive Director Josh Golin show how apps, games, and digital devices are designed to benefit marketers at the expense of children. Susan and Josh discuss kids' developmental vulnerabilities to ads, the sophisticated techniques corporations routinely use to target kids on digital devices, the need for better policies to protect kids, and practical steps families can take to limit the harmful effects of commercialism on their children.